Can Instagram Help Sell Your Home?

Since its inception, the photo-sharing app Instagram has veritably taken over social media. No longer is it a place to just share pics of your dinner, your outfit, or your vacation. While it still is a great way to document those memories, many people are now turning to Instagram to sell their homes. The question is: does it work? 

It’s an interesting concept for sure. While real estate listing websites like Zillow and Trulia still dominate the market, Instagram is a truly unique way to find potential buyers. Not only can you share staging photos but you can connect with buyers in your area by using hashtags. People looking to move to a new state or town will likely turn to Instagram to find out about the nightlife, social opportunities, and to make new friends. Using something like #LakeNormanRealEstate will help people find your listing. 

Make It Personal

Additionally, you can show different perspectives by adapting video to the Reels function. These video tours will offer buyers a unique look into the home in a way that perhaps a Zillow video tour could not. 

Perhaps the best reason to share on Instagram is to show personality and connect with buyers on a personal level. For a long time, the assumption has been that potential buyers don’t want to see personal artifacts in a home or a lot of family photos… While that may be true, the type of buyers searching on Instagram are actually looking for what connects a person to their home. After all, they want to know a home is filled with love. In that way, they’ll also be able to picture their life within those four walls. 

When you’re ready to sell your home, talk to your real estate professional about creating a unique Instagrammable post. It’s sure to sell your home in a jiffy!