Getting the Most For Your House

There are signs that the epic seller’s market of the past two years may be incrementally inching towards favoring the buyer. Since 2020, sellers have enjoyed bidding wars that drive their sales price way over asking, after potentially only doing the bare minimum to put their home on the market. Now in 2022, buyers are still serious but the sellers can’t just skate by. Here are a few low-cost or free ways to get your home ready to sell and to still fetch top dollar in a cooling market. 

Price Competitively

Together with your real estate professional, be sure to be realistic when pricing your home. Look at local comps in your neighborhood and assess a competitive price. Buyers are smart and can sense when the seller is trying to get one over on them. Also be aware that pricing too high can box out potential buyers who would normally be window shopping in your price range. 

Price Strategically

Yes, pricing strategically is different from pricing competitively. Sales tactics have long been used to trick a buyer’s brain into thinking they’re getting a deal. Studies show that prices that end in 9s just seem less expensive. If you’re hoping to sell your home for $400,000 then pricing it at $399,999 actually creates a sense of urgency in buyers at that price point. We can’t explain it; it’s science. 

Take Good Photos

Buyer’s attention is precious. Most people give a home listing less than thirty seconds of attention before moving on, unless they like what they see. So when gathering photos for online real estate databases, put your best foot forward. Hiring a professional may make a lot of financial sense and the investment could turn into a multiple-offer situation. Lead with clear, bright, high-resolution photos of super clean and expertly staged rooms. It will pay off in the end!

Use these few easy and low-cost tips to get the most out of selling your home!